Anza

Product design

We helped Anza design their new Platinum Precision paintbrush. Its innovative bristle shape enables high precision painting and the brush handle provides several ergonomic grip zones.

"It is very difficult to redefine a product that has been on the market for a very long time, and this product has met the challenge masterfully."

jury, if design award 2017

iF Design Award 2017 Winner's page
Eurooffice trackbar perspective viewEurooffice trackbar perspective view
Unique design. Perfect precision. Complete control.

MULTIPLE GRIP ZONES PROVIDE MAXIMUM COMFORT FOR ALL USERS AND paint jobs

HOW WE DESIGNED THE PRECISION BRUSH

Our Mission: ”Develop a paintbrush with high precision, good ergonomics through the perfect grip and with a design that stands out among the competition.”

INSIGHTS

Using our 5E-Process™ we extracted insights about needs and requirements by interviewing both professional and amateur painters, studied the market and learned more about ergonomic grips.

SEVERAL GRIPS

The "perfect" grip is different for different people.

AVOID STAINS

Users want to be able to paint without having to worry too much about stains.

high precision

The grip needs to provide really high precision.
The “pen grip” provides high precision, great stability and a relaxed position for the hand.

IDEATION and SKETCHING

Based on our research and ergonomics studies we explored several brush shapes along the process. We ended up with a long sleek design with great balance and reach, which brings to mind classic fine-art brushes.

USER TESTS WITH 3D-PRINTED MOdels

”A long paintbrush is useful when you need to reach stuff.”
”I like to roll the brush while I paint.”
”I want a sturdy grip, so I hold it right here, in the front.”

material and color selection to match anza's platinum series

Irradia stand for medical lasers