MULTIPLE GRIP ZONES PROVIDE MAXIMUM COMFORT FOR ALL USERS AND paint jobs
HOW WE DESIGNED THE PRECISION BRUSH
Our Mission: ”Develop a paintbrush with high precision, good ergonomics through the perfect grip and with a design that stands out among the competition.”
Using our 5E-Process™ we extracted insights about needs and requirements by interviewing both professional and amateur painters, studied the market and learned more about ergonomic grips.
The "perfect" grip is different for different people.
Users want to be able to paint without having to worry too much about stains.
The grip needs to provide really high precision.
The “pen grip” provides high precision, great stability and a relaxed position for the hand.
IDEATION and SKETCHING
Based on our research and ergonomics studies we explored several brush shapes along the process. We ended up with a long sleek design with great balance and reach, which brings to mind classic fine-art brushes.
USER TESTS WITH 3D-PRINTED MOdels
”A long paintbrush is useful when you need to reach stuff.”
”I like to roll the brush while I paint.”
”I want a sturdy grip, so I hold it right here, in the front.”
material and color selection to match anza's platinum series