Mendi
Mendi is a neurofeedback headset that uses lab-grade technology to make brain training accessible to anyone, anywhere. With Mendi, you improve your ability to focus so you can achieve more.
Mendi’s vision was to develop a brain training device to help people achieve mental improvements. However, the existing technology was very complex, expensive and only available to medical specialists. Therefore, our mission was to design a high-end, desirable headset, that the customers would love using.
The main challenges were to design a device that would fit many different head shapes as well as not be perceived as intimidating to wear. By using soft natural colors, smooth and organic shapes and materials we achieved a light-weight, truly unobtrusive design with great fit and comfort.
Mendi launched on Kickstarter in May 2020 and raised their goal of 500,000 SEK in just 90 minutes. The whole campaign was funded at 4,000% of their set goal. It was the most backed crowdfunding campaign in its category launched in Sweden, ever.
Design process
After defining the requirements for this product and laying down the groundwork for the creative phase we started sketching out a wide range of design ideas, focusing on ergonomics, comfort and aesthetics. By sketching, modeling and 3d-printing several shapes we could do quick iterations and find a concept that worked for as many users as possible.
A resizable elastic band proved to be the best attachment system and we carefully selected thickness, width and elasticity, as well as the color, pattern and softness to match and complement the overall design. Final prototyping was done with working electronics to test the functionality and usability.
